You’ve probably heard it said before, my friends: the world is changing fast, and some say that planning and strategy are meaningless. But I’m here to tell you that this fallacy is driven by fear.

It’s true that the world is changing at an unprecedented pace, and there are many processes that we can’t control. But that’s precisely why we need to engage in planning and strategy now more than ever.

A clear strategy is essential for coping with the rapid changes around us. It helps us to define what we can control, what we should do, and what we shouldn’t do. Even if the world is constantly changing, a well-crafted strategy can help us to adapt and succeed.

Moreover, a good strategy makes us more resilient. Instead of just trying to catch the latest trend, we need to understand what we’re doing, why we’re doing it, and how we’re doing it. This way, we can stay on course regardless of what’s happening around us.

Finally, a strategy is not a set of rules written in stone, it's a guiding light. It’s your way of behaving and reacting to a situation. You can adjust and reconsider it as needed, but always with an eye towards flexibility and strength.

So, my friends, let’s not fall for the lie that planning and strategy are meaningless in a rapidly changing world. In fact, it’s precisely because the world is changing so fast that we need to strategize and plan more than ever before. Be proactive, not reactive. And embrace the opportunities that change presents.

I understand the desire to conserve resources and avoid what seems senseless, but we must not let fear of the unknown hold us back. Instead, let’s make strategy our faithful companion and friend.

By strategizing and planning, we can confidently face the challenges of a changing world. We can develop a roadmap for success that is both flexible and strong, allowing us to adapt to changing circumstances and stay on course toward our goals.

So, my friends, let’s not give in to the fear-driven lie that planning and strategy are meaningless. Instead, let’s embrace the power of strategy and use it to our advantage. Let’s create a better future for ourselves and for the world.